![]() As it turns out, the full story behind the McDonald’s ditty is part David and Goliath, part King Midas, and part “Mad Men,” with plenty that foreshadows both the 21st-century music industry and the culture beyond it. ![]() Music basked in the attention on Twitter, showing what a hold this multibillion-dollar melody still has on the popular imagination. The now- president of Kanye West’s G.O.O.D. “I’m Lovin’ It” popped up in discussion again last month when word resurfaced of Pusha T’s involvement. And the jingle’s “ba da ba ba ba” vocal hook, originally sung by Timberlake, has grown more famous than Timberlake’s actual hits. Over the past 13 years, “I’m Lovin’ It” has gone on to become by far the longest-running McDonald’s slogan in history. Tied around the slogan “I’m Lovin’ It,” the advertising blitz marked, surprisingly, the first time the venerable fast-food company had ever used a single message and set of commercials worldwide at the same time. In 2003, Justin Timberlake helped launch an ambitious new McDonald’s marketing campaign.
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